How Luke Ford is revolutionising Nigeria’s property industry

When Luke Ford entered Nigeria’s real estate industry five years ago, he didn’t come in with a trust fund or industry connections. Like many others, he began as a rookie realtor, focused on making his first sale. What he found instead was a broken system, disorganised processes, weak marketing structures, and realtors burning out from chasing dead leads.

Instead of adapting to the chaos, Ford made a bold move: he stepped away to build a system that could make real estate sales more efficient.

Motivated by frustration with the traditional hustle model, he immersed himself in marketing, sales psychology, and systems design. After years of trial, error, and learning, he re-entered the market, this time with a structured system. The results were clear. He began closing deals consistently and eventually recorded millions in property sales, showing that structure could outperform struggle.

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To scale his success, Ford shifted from working alone to forming strategic partnerships with real estate companies looking for reliable systems. That move led to the creation of ALX Media, a performance-based real estate marketing agency now serving top firms across Nigeria.

What made ALX Media stand out wasn’t just its strategy, but its model: a performance-first approach that aligns its success with the success of its clients. According to client-reported figures, the agency has helped generate more than $2.5 million in property sales.

Today, Ford is transitioning into roles as an investor and tech founder. He is developing tools, training agents, and preparing to launch his own real estate company — all built on the same systems he tested in the field.