emPLE Marks Valentine’s Day Celebrating Couples’ Love Experience

(Lagos, Nigeria | February 28, 2026) In a departure from traditional Valentine’s Day campaigns centred on romance and gifting, emPLE used the season to reposition insurance as a practical expression of love.

Through its #ProtectionAsLove campaign, the leading insurer, acclaimed for empowering people, framed protection and financial preparedness as core elements of intentional relationships, shifting the conversation from sentiment to sustainability.

The campaign invited couples to share personal stories illustrating how they demonstrate commitment beyond words — through planning, shared responsibility, and long-term thinking. According to the company, entries reflected recurring themes of resilience, sacrifice, and proactive financial decisions.

From the submissions received, Solomon-Aigbe Mojisola and Kudirat Olanrewaju Dosunmu were selected as standout couples. Both were awarded curated, all-expense-paid premium Valentine’s experiences designed to celebrate not just their relationships, but the intentionality behind them.

Olalekan Oyinlade, Managing Director/CEO of emPLE General Insurance Limited, said the initiative was aimed at reframing insurance as a value-driven decision rather than a reluctant obligation.

“Insurance is fundamentally about responsibility. It is one of the most tangible ways individuals protect the people they care about. Through #ProtectionAsLove, we wanted to demonstrate that safeguarding the future is a meaningful expression of commitment,” he said.

“At emPLE, we believe planning together builds true stability. Choosing protection is a conscious decision that shows you are taking responsibility for your partner and family’s future. That’s what intentional love looks like,” said Jolaolu Fakoya, Acting Managing Director/CEO of emPLE Life Assurance Limited.

Industry analysts commended the campaign for effectively weaving insurance into lifestyle narratives, a move seen as integral to a new wave of insurer strategies aimed at deepening consumer engagement, especially among younger, urban professionals who increasingly value authentic brand experiences and financial empowerment.

By linking emotional storytelling with financial protection, emPLE is positioning itself within a growing category of insurers attempting to humanise traditionally transactional products.

The #ProtectionAsLove initiative underscores emPLE’s strategy of embedding insurance within everyday life decisions — presenting protection not merely as risk mitigation, but as structured assurance.

About emPLE

emPLE is a Nigerian insurance group providing life and general insurance solutions. The company is focused on expanding access to customer-centric, digitally enabled protection products across the country.