AAAN champion future of African creativity, technology, global brand impact

The Association of Advertising Agencies of Nigeria (AAAN) has unveiled plans to champion the future of creativity and strategic brand communication, AI, digital evolution, and emerging creative tools at the 2025 Lagos Advertising and Ideas Festival (LAIF) Creative Conference.

According to the organisers, the conference will bring together industry leaders from Nigeria, Africa, and the global creative industry for a full day of inspiring conversations on creativity, technology, culture and the future of brand-building.

The 2025 LAIF Creative Conference is a two-day event scheduled for November 29 – 30, 2025, in Lagos.

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This year’s edition marked a milestone, the 20th anniversary of the Lagos Advertising and Ideas Festival (LAIF) celebrated under the bold theme “20 Years of Crazy.”

Speaking ahead of the conference, Jay Chukwuemeka, Chairman of the LAIF Management Board, highlighted the importance of this year’s edition: “LAIF has evolved into one of the most influential creative festivals in West Africa.

“As we celebrate 20 years, we are not only honouring our past but embracing a future defined by innovation, collaboration, and global relevance.”

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Key themes for this year include, the future of African creativity, authenticity and cultural storytelling, creativity at the intersection of advertising and film, impact of AI and technology on creative work, new African consumers, and unlocking global opportunities for African brands.

The two-day festival will culminate in the LAIF Awards Ceremony on Sunday, November 30, 2025, where outstanding creative work across Nigeria’s advertising and marketing communications industry will be honoured.

“Now in its 20th year, the LAIF Awards remain Nigeria’s most respected benchmark for creative excellence, recognising agencies, directors, writers, designers, strategists and brand teams whose work is driving the industry forward,” the organisers stated.

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According to the organisers, this anniversary edition will also include the LAIF Icon Award, celebrating an industry pioneer and honouring their contributions to the growth and evolution of Nigerian advertising.