A new platform that pays users for watching ads

Lohli, a Nigerian-based Ad-Tech platform, has officially launched, offering users a unique opportunity to earn money by watching advertisements. The platform, which aims to transform digital engagement, allows users to receive financial rewards for their attention, creating a more direct connection between brands and consumers.

At the heart of Lohli’s offering is a simple model: users register, watch short video advertisements, answer a few questions to confirm their engagement, and earn money. These earnings can be directly withdrawn into their bank accounts, turning what was once passive viewing into a source of income.

Barrister Tope Adebayo, Chairman of the Board of Directors at The DD Affiance Project Limited, the developers of Lohli, shared his perspective on the platform’s impact: “For the first time, attention has become a measurable, bankable asset. Lohli is not just a platform; it is restoring balance to the digital economy by giving users a seat at the table and a share of the value they help create.”

Lohli also promises to shift the paradigm for advertisers. In contrast to traditional advertising models that rely on passive impressions, Lohli ensures active engagement by requiring users to interact with content. Brands only pay when users engage with their advertisements, making it a more effective and measurable approach to ad spending.

Thaddeus Akingbile, the platform’s Chief Technology Officer, emphasized the importance of credibility and transparency in Lohli’s design: “Technology is central to how we ensure credibility and transparency. Our systems are designed to verify real user engagement at every touchpoint. What we have built is not just scalable, but secure and data-driven, giving both users and brands confidence in the process.”

Currently, Lohli is available on the Google Play Store for Android users. iOS users can access the platform through its website www.lohli.com. The platform also includes Lohli Tribes, which are interest-based communities where users can engage in discussions, take surveys, and share reviews while earning rewards.

Demilade Olaosun, Founder and CEO of Lohli, explained the broader vision behind the platform: “Lohli is more than just a platform; it is a shift in mindset. For too long, users have given their attention freely while platforms and brands reaped the rewards. With Lohli, we are changing that equation, making attention a currency, and creating a space where users feel seen, valued, and rewarded for their participation.”

As Lohli embarks on this new journey, it invites both users and advertisers to rethink digital engagement—toward a fairer, more transparent, and rewarding model for all participants.